Main Character
The first character direction came from the Mishloha mark, before evolving into a wallet that could carry the cashback idea more clearly.
Case Study — Mishloha
Playable marketing, not another banner.
A branded catching game for Mishloha that turned the campaign message into a simple action.
Collect food, earn credits, avoid distractions — and land on an offer.
The Challenge
Performance ads are trained to be ignored.
The project started with a familiar conversion problem: people move past ads before the message has time to land.
Instead of asking users to watch another static placement, the campaign needed to give them something to do.
The answer was a lightweight branded game where Mishloha’s core benefit — food delivery with wallet credits — became the mechanic itself.
Core Idea
A wallet that catches dinner.
The whole game was built from three readable ingredients.
A character with a clear purpose, objects worth collecting, and obstacles that made every catch feel earned.
Collectibles
Credits became coins, while food items added appetite and connected the game back to delivery categories.
Obstacles
The obstacles introduced personality and tension, giving the player a reason to stay alert while keeping the tone playful.
System Breakdown
Five moving parts, one feeling.
Main Character
Initially, the box from the Mishloha logo led the concept. The final pivot to a digital wallet made the cashback benefit visible at game scale.
Collectibles
Coins represented earned credits. Food objects — sushi, burgers and pizza — reinforced the delivery world and made collection feel intuitive.
Obstacles
Early obstacle ideas were more generic. The final monster characters added humor, personality and a competitive edge without breaking the brand tone.
Background
Restaurants, floating clouds and a simple street created a lively city loop that kept the player moving through Mishloha’s food-delivery universe.
Final Screen
The end state turned the score into a reason to act, connecting gameplay to app download, cashback rewards and restaurant choice.
Character Evolution
The wallet, evolved.
Background Design
A street that never ends.
The environment used an illustrated cityscape with restaurants, floating clouds and a road aligned with the wallet movement.
It needed to feel alive without competing with the player’s focus.
The result was a light, looping backdrop that carried Mishloha’s yellow, white and ink visual language through the entire play experience.
Final Screen
The score becomes the offer.
At the end of the game, the player’s score became the conversion bridge.
The message framed the achievement as a reason to download Mishloha and claim value in the real app.
Fast delivery, cashback rewards and restaurant choice were no longer abstract benefits — they arrived after the player had already experienced the campaign.
Live Build
Try the live build, in browser.
Play the actual prototype in your browser — same mechanics, same feel.
Final Statement
The best ad is the one you don’t notice is an ad.
Contact
Make the next thing worth remembering.
Phone
+972 54 910 4920Based
Working remotely.
Available worldwide.