Coins
Earn points that convert into cashback rewards.
Case Study — Mishloha
Playable marketing, not another banner.
An interactive mini-game designed to turn engagement into real user action.
Users play, collect points, and unlock real rewards inside the Mishloha app.
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The Challenge
Performance ads are trained to be ignored.
The project started with a familiar conversion problem: people move past ads before the message has time to land.
Instead of asking users to watch another static placement, the campaign needed to give them something to do.
The answer was a lightweight branded game where Mishloha’s core benefit — food delivery with wallet credits — became the mechanic itself.
01
Choosing the right character
The first idea was to use Mishloha’s box as the main character.
But the focus shifted to the digital wallet - to highlight the real value: users earn cashback on every order.
The wallet became the core of the experience, connecting gameplay to real rewards.
02
Collectible objects
Food items
Pizza, burgers and more - tied to Mishloha’s food world.
Progress
The more you collect, the more you earn.
03
Obstacles
Early idea
Used bomb icons as obstacles.
Final decision
Replaced them with monster characters to add personality and humor.
Why it works
Makes the experience more playful and aligns with Mishloha’s tone.
Competitive twist
Colors inspired by competitors, adding a subtle playful rivalry.
Character Evolution
The wallet, evolved.
04
Background design
Environment
Illustrated city with restaurants, clouds and a continuous road.
Function
The road defines the play area and anchors the wallet movement.
Experience
Light, playful visuals match Mishloha’s brand and keep focus on gameplay.
05
Final screen
Outcome
Game ends with a clear result and reward feedback.
Call to action
Encourages users to download the Mishloha app.
Product value
Highlights cashback, fast delivery and variety of options.
Play the game→
Try the live experience in browser
Live Build
Try the live build, in browser.
Play the actual prototype in your browser — same mechanics, same feel.
Final Statement
The best ad is the one you don’t notice is an ad.
Contact
Let’s build something that works.
Phone
+972 54 910 4920Based
Working remotely.
Available worldwide.