Mishloha Mini Game
Designing a unique, interactive mini-game for Mishloha — where the app’s cashback wallet catches coins and food, and the game ends with a reason to download the app.
Play the game→
01
Main Character
Initially, I used the box from the Mishloha logo as the main character.
Later I pivoted to the digital wallet — to highlight Mishloha’s key feature: customers earn cashback credits on every order, stored in the app’s wallet.
The character the player controls became the product benefit itself.
02
Collectible Objects
Credits
The main collectible is a coin — symbolizing the cashback customers earn.
Foods
Alongside the coins, a variety of food items (sushi, burgers and pizza) reinforce the app’s focus on food delivery.
03
Obstacles
Early ideas
I initially considered bomb icons as obstacles, and also explored ghosts reminiscent of Pac-Man — but chose a more original approach.
Final decision
To add personality and humor, I designed two monster characters. Their colors were inspired by Mishloha’s competitors, adding a cheeky, competitive edge.
04
Background Design
The game’s environment features an illustrated cityscape with restaurants, floating clouds and a road along which the wallet moves.
Together they create a lively, dynamic backdrop that reflects Mishloha’s brand identity.
05
Final Screen
At the end of the game, the player sees their score with a clear call to action and a prominent button to download the Mishloha app.
The message highlights the app’s benefits — fast delivery, cashback rewards and a wide range of restaurants.
Try the live game in your browser
Contact
Let’s build something that works.
Phone
+972 54 910 4920Based
Ramat Gan, Israel.
Open to remote & hybrid.